Dutch greenhouse business that prioritises underdeveloped supply chains and markets will open new facility in China
FoodVentures is expanding into China after enjoying success across its international operations.Managing partner Eric van der Meer told an audience at the Global Tomato Congress in Rotterdam that it was also expanding its Kazakhstan greenhouse operations from five to 20 hectares over the next two years, alongside a new greenhouse lined up for China.
The novel business model of FoodVentures sees the company build greenhouses in less developed parts of the world, providing premium fresh produce to growing middle classes in those regions.
“The idea is to go close to the market, to the cities where people are starting to eat more fresh produce from an organised supply chain, with modern retail and cold-chain supply,” Van der Meer said.
Read more at: http://www.fruitnet.com/fpj/article/180369/foodventures-to-expand-global-operations
